Executive Management Team
Biographies
At Trackmedium, our leadership team brings together extensive experience, innovation, and a shared commitment to excellence. With diverse expertise across strategy, operations, sales, and technology, they drive our mission to deliver cutting-edge QMS solutions and empower businesses worldwide. Meet the leaders shaping our success.
Alex Snyder, our Chief Executive Officer (CEO)
Alex is a seasoned leader with over four decades of experience in guiding organizations to success. Alex brings a wealth of wisdom, strategic insight, and a steadfast commitment to excellence. Under his leadership, Trackmedium has grown into a trusted name in QMS solutions, empowering businesses to achieve operational efficiency and regulatory compliance. Known for his visionary approach and dedication to innovation, Alex inspires our team to push boundaries and deliver exceptional value to our clients worldwide.
Tim Clark, our Chief Operating Officer (COO)
Tim brings over two decades of experience in driving operational excellence and strategic growth in the technology sector. At Trackmedium, he oversees the seamless execution of our business operations, ensuring our innovative QMS solutions consistently meet the evolving needs of our clients. Tim's expertise extends to product ownership and process optimization, underpinned by a proven ability to lead high-performing teams. Having worked with renowned brands such as Johnson & Johnson, United Airlines, General Motors, and Dole, Tim fosters a collaborative, customer-centric culture that emphasizes quality and reliability. His leadership and commitment to quality empower the Trackmedium team to deliver exceptional value to businesses worldwide.
Susan Macdonald, our Chief Commercial Officer (CCO)
Susan is a dynamic leader with over 20 years of expertise in global sales, business development, and commercial strategy. With a background as an Executive Board Member and CCO in B2B2C technology sectors including SaaS, media and entertainment, and retail, Susan is renowned for building high-performing teams, streamlining processes, and delivering impactful results. She has worked with major brands such as Apple, Amazon, The New York Times, Sky News, News Corp, LeapFrog, Disney, and Manchester City FC. Susan also brings private equity experience with two successful exits, further showcasing her ability to scale businesses and drive client success. At Trackmedium, she spearheads our commercial strategy, emphasizing growth, client engagement, and expanding our impact in the QMS industry.
Reed Ira, our Chief Technology Officer (CTO)
Reed is the visionary behind Trackmedium’s cutting-edge QMS platform. With 20 years of extensive expertise in software architecture and innovation, he leads the development of scalable, secure, and user-friendly solutions that empower organizations to excel in quality management. Reed oversees the platform's infrastructure and ensures it evolves to meet the demands of modern businesses by leveraging emerging technologies to ensure Trackmedium remains at the forefront of the industry. Having collaborated with major brands such as Alcan Aluminum, Air Canada, Philips, and Coca-Cola, Reed’s dedication to technical excellence and problem-solving inspires our team to deliver solutions that drive meaningful impact for our clients worldwide.